All work
Client C·E-commerce
Creative velocity and funnel rework to move contribution margin, not just ROAS.
+94%
Conversion Rate
$2.7M
Revenue Generated
3.4x
ROAS
Results measured over a 12-month engagement window.
Challenge
Strong traffic volume with weak landing experiences and flat repeat-purchase behaviour.
Strategy
Rebuild the on-site conversion path, increase creative throughput and add lifecycle retention to lift customer value.
Execution
- Landing page system with modular test variants
- Structured creative production calendar
- Email and SMS lifecycle flows tied to purchase behaviour
Next step
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