Fragmented paid spend consolidated into one measurable acquisition system.

Paid media, content and partnerships were run by separate teams with no shared attribution, making cost per funded customer impossible to read.

Rebuild the acquisition stack around a single measurement layer, then rebalance budget toward the channels that produced qualified accounts.

• Unified tracking and server-side events across all channels
• New creative testing framework with weekly iteration cycles
• Rebuilt onboarding funnel and lifecycle sequences